The feel bad factor

The public’s intimate relationship with their car as a ‘second skin’ is what drives their irrational fuel protests

The fuel protests are a ragbag of different interests. Their cause – “cheaper fuel” – is actively unpopular with people concerned about the environment. This is not the stuff of popular revolution. It has only become so because it has tapped into something potent; the feel bad factor.

Full article: http://www.theguardian.com/business/2000/nov/07/oil.roscoward

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