Cheap Milk & the ‘Lidlisation’ of shopping

Decent food isn’t cheap, and if the ‘Lidlisation’ price wars continue it could mean the end of grass-fed cows in our fields

Lidl, Asda, Aldi and Iceland have now cut the cost of milk to 89p for four pints, making milk cheaper than most mineral water. This is astonishing, given that milk is a food that is the end product of a slow, costly, and, hopefully, careful process of rearing animals and their fodder. No wonder the British dairy industry is now looking at ruin.

Read more

http://http://www.theguardian.com/commentisfree/2015/jan/13/milk-cheaper-than-water-what-happens-cows

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